Seriously, they had a small window when the 360 was hot, much like WCW had a small period when it was better than the WWF, but all they are doing now is losing money and it's only gonna get worse.

Microsoft will end up like Sega, they should just give up now really.

The second most valuable company in the world isn't going anywhere lol.

Obviously not, we're talking about their gaming division here.

I don't know, second half of this gen and next one will be critical to see if things pan out after the big moves.
The day I purchase an Xbox I'll be able to say they're doing something right

*second most valuable company on the entire planet
*going the way of Sega

Choose one.

Seems obvious to anyone who isn't retarded how Microsoft has been justifying Xbox division as an extension to their services. It's why they went for the Activision deal, because Xbox is far more than just a game console to them. It's a subscription service, a streaming service, a brand for gaming on Microsoft Windows and smart devices.

That's the funny thing about the console wars right now, nobody is even really competing directly with Xbox because they can't. Sony is stuck on a hardware sales focus, as is Nintendo. Neither of them have the foothold in other industries that Microsoft has. Basically, Sony and Nintendo are competing in the special olympics, while Microsoft is a real olympian.