02-27-2024, 05:37 AM
#1
WENDY'S goin to SURGE PRICING in 25. Fkn LMAO
Motherfukers aren't going to be happy till we are eating Ze Bugs…Havocc is already lookin to schedule his lunch breaks between 2-4 to accommodate the change.
Wendy’s planning Uber-style ‘surge pricing’ where burger prices fluctuate based on demand
Wendy’s is preparing to test an “Uber-style” surge-pricing model where the cost of menu items will fluctuate throughout the day based on demand — meaning a Dave’s burger will cost more during the lunch or dinner rush.
The fast-food chain’s unappetizing plans, set to be tested in a high-stakes rollout next year, will squeeze more money out of already inflation-battered Americans who may not have the option to eat their meals during “off-peak” hours.
Wendy’s CEO Kirk Tanner announced the new system on a call with investors, noting the Ohio-based company will invest $20 million on high-tech menu boards that will be able to update prices in real-time without incurring additional overhead costs.
As we continue to show the benefit of this technology in our company-operated restaurants, franchisee interest in digital menu boards should increase further supporting sales and profit growth across the system,” said Tanner, who rose to the chief role earlier this month.
Tanner didn’t put a ceiling on how much the dynamic pricing model could spike the cost of a meal or whether the base price would actually fall during slower periods.
Prices on items, like the iconic Dave’s Single, already vary depending on location.
For instance, a Dave’s Single costs $5.99 at an outpost in Newark, NJ, while that same quarter-pound burger costs $8.19 at a Wendy’s in Times Square.
“Guess people better change their lunch hours from 2pm to 4pm. With all of the concern of rising prices, the last thing you want to have to consider is how much will it cost you for a burger and fries depending on the time of day,” Ted Jenkin, CEO of Atlanta-based wealth management firm oXYGen Financial, told The Post.
“This isn’t any better than what we see going on with guilt tipping right now. It will prey on the fact that people can’t remember what the price was yesterday or the week before. It isn’t a Taylor Swift concert, it’s a burger, fries, and a Frosty.”
Wendy’s planning Uber-style ‘surge pricing’ where burger prices fluctuate based on demand
Wendy’s is preparing to test an “Uber-style” surge-pricing model where the cost of menu items will fluctuate throughout the day based on demand — meaning a Dave’s burger will cost more during the lunch or dinner rush.
The fast-food chain’s unappetizing plans, set to be tested in a high-stakes rollout next year, will squeeze more money out of already inflation-battered Americans who may not have the option to eat their meals during “off-peak” hours.
Wendy’s CEO Kirk Tanner announced the new system on a call with investors, noting the Ohio-based company will invest $20 million on high-tech menu boards that will be able to update prices in real-time without incurring additional overhead costs.
As we continue to show the benefit of this technology in our company-operated restaurants, franchisee interest in digital menu boards should increase further supporting sales and profit growth across the system,” said Tanner, who rose to the chief role earlier this month.
Tanner didn’t put a ceiling on how much the dynamic pricing model could spike the cost of a meal or whether the base price would actually fall during slower periods.
Prices on items, like the iconic Dave’s Single, already vary depending on location.
For instance, a Dave’s Single costs $5.99 at an outpost in Newark, NJ, while that same quarter-pound burger costs $8.19 at a Wendy’s in Times Square.
“Guess people better change their lunch hours from 2pm to 4pm. With all of the concern of rising prices, the last thing you want to have to consider is how much will it cost you for a burger and fries depending on the time of day,” Ted Jenkin, CEO of Atlanta-based wealth management firm oXYGen Financial, told The Post.
“This isn’t any better than what we see going on with guilt tipping right now. It will prey on the fact that people can’t remember what the price was yesterday or the week before. It isn’t a Taylor Swift concert, it’s a burger, fries, and a Frosty.”
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Quote
02-27-2024, 05:39 AM
#2
Whenever I drive by a Wendy's no one is there, morning noon and night.
02-27-2024, 05:44 AM
#3
Originally Posted By Midi77⏩
This
Whenever I drive by a Wendy's no one is there, morning noon and night.
And the thing is, is that I think the burgers taste better than McD and BK…fries not so much
02-27-2024, 05:46 AM
#4
If Arby's does this I'm gonna go buck….thank God they haven't skimped on the horsey sauce where i live yet but I'm seeing it in other places
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02-27-2024, 05:48 AM
#5
Originally Posted By Shysty021⏩
i eat their spicy chicken sandwiches like once a week. Fries are meh for sure.
This
And the thing is, is that I think the burgers taste better than McD and BK…fries not so much
And the thing is, is that I think the burgers taste better than McD and BK…fries not so much
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02-27-2024, 05:49 AM
#6
If they all did it then they could probably get away with it, but if they are the only ones then people will just go somewhere else. It's not like there aren't a dozen other fast food choices.
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02-27-2024, 05:49 AM
#7
stopped going there for 2 reason … they got rid of the buffets and Deve died
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02-27-2024, 05:49 AM
#8
Whataburger is the best here.
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02-27-2024, 05:51 AM
#9
A study in how to drive your customers to your competition during busy hours.
02-27-2024, 05:55 AM
#10
Originally Posted By EnderG60⏩
Wendys doesn't have busy hours.
A study in how to drive your customers to your competition during busy hours.
Spoiler alert; you die at the end.
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02-27-2024, 05:57 AM
#11
This was the first mistake made in the fast food wars that allowed Taco Bell to dominate.
02-27-2024, 06:00 AM
#12
whats next Wendys using frozen meat?
that red headed lil sloot is pissing me off
that red headed lil sloot is pissing me off
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02-27-2024, 06:02 AM
#13
Jack in the Box should do this too, but only raise prices between 2am and 4am when their customers are too drunk and high to care.
Sounds like Wendy's is getting ready to call it quits.
Sounds like Wendy's is getting ready to call it quits.
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02-27-2024, 07:16 AM
#14
Wow. I hope they go bankrupt srs.
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02-27-2024, 07:18 AM
#15
This is just a ploy to make customers think Wendy's is ever "surging". I could see In N Out doing this but not Wendy's.
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02-27-2024, 08:47 AM
#16
In b4 Wendy's goes bankrupt because it never has a surge, and the algorithm concludes it's burgers must be worth about $0.45 each.
Spoiler alert; you die at the end.
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02-27-2024, 09:02 AM
#17
Power Companies do it too, so fuk it, why not!
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02-27-2024, 09:05 AM
#18
This is so hilariously short sighted. It will surely work out for Wendy’s.
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02-27-2024, 09:05 AM
#19
It's over bro, they don't want us to just eat ze bugs.
They want us to eat our own shiit and drink our own urine.
It's over man.
They want us to eat our own shiit and drink our own urine.
It's over man.
Eat My Shortz
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02-27-2024, 09:07 AM
#20
Wendys sux anyways $16 for a small burger fries and drink no thx
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02-27-2024, 09:09 AM
#21
So basically right at noon some days, after midnight on weekends when all the hoodrats sit in a drive thru line for an hour.
Yeah Buddyyy! Light weight! Light weight baby!!!!
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02-27-2024, 09:21 AM
#22
They're literally alienating their main income bracket/clientele.
JFL. There's still GOATburger.
JFL. There's still GOATburger.
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02-27-2024, 09:25 AM
#23
Hhhmmm, okay, so not eating at Wendy's.
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02-27-2024, 09:31 AM
#24
things will change soon
McDonalds, on an investor earnings call for Q4 2023 a few months ago, spoke about this, they said their "lower income" customers, which the CEO defined as sub 45k, weren't going to mcdonalds anymore, and they saw that demographic's traffic decline. He said they were staying at home because eating at home has become more affordable.
Unfortunately, some states, it will get a lot worse. California recently passed a bill to increase min wage to $20 for fast food workers. It's a separate, special min wage for fast food workers, as the state already has a $16 min wage. Expect a lot of fast food places in california to lay off a lot of workers and go towards more automation, and for prices to go up.
McDonalds, on an investor earnings call for Q4 2023 a few months ago, spoke about this, they said their "lower income" customers, which the CEO defined as sub 45k, weren't going to mcdonalds anymore, and they saw that demographic's traffic decline. He said they were staying at home because eating at home has become more affordable.
Unfortunately, some states, it will get a lot worse. California recently passed a bill to increase min wage to $20 for fast food workers. It's a separate, special min wage for fast food workers, as the state already has a $16 min wage. Expect a lot of fast food places in california to lay off a lot of workers and go towards more automation, and for prices to go up.
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02-27-2024, 10:30 AM
#25
Originally Posted By Midi77⏩
Funny, mine is just the opposite, easy 20 car wait in the drive thru most times of the day/night.
Whenever I drive by a Wendy's no one is there, morning noon and night.
02-27-2024, 12:13 PM
#26
China is asshoe !!!
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02-27-2024, 12:15 PM
#27
Originally Posted By Procta⏩
Where's the rest of his shirt
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02-27-2024, 12:17 PM
#28
Originally Posted By miscbrah44⏩
Whatchu talking bout biggie bag with a jr bacon cheeseburger is 5 bucks and you get cheeseburger, tendies, drink and fries.
Wendys sux anyways $16 for a small burger fries and drink no thx
02-27-2024, 12:24 PM
#29
Wendys has some sick good burgers, but the fries are trash
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02-27-2024, 12:25 PM
#30
Originally Posted By BalognaNbeans⏩
The need for a shirt ceases to be necessary once you pass a certain level of Test. That man has exceeded that level.
Where's the rest of his shirt
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