Continue to book this guy like a monster and have him SQUASH the champion in the main event at summerslam.

This will instantly elevate the belt up to the level of Cody's belt, and you can have a monster heel world champ and a white meat baby face universal champ

The world title needs to be moved up in people's view from where it is now (intercontinental level)

Make bron the new brock lesnar and give it to him, it's the only way. The champion makes the belt and bron is the only guy with upside to match Rhodes.