The end result is much better exposure for the hotel. Some IG sloot posting pictures of the pool wouldn't persuade me to use any services or hotel, but seeing the cheekiness of the hotel manager absolutely would. The hotel manager had every right to expose her and shut down her delusions. I, for one, am glad he did.

website is no longer down, and was probably down in the first place due to high traffic.... her posting this on social media was a win for the hotel.



Also...



Am I the only one that can totally still read all the blacked out **** in the OP?

She came out on top tbh. Out of the people lauding the hotel, how many are REALLY gonna go book there? Is RockNRollMuscle in post #53 gonna take a trip to Phibsborough because of this? That group of people is probably a spattering of demographics/age groups/etc that the hotel wouldn't even target anyways.

However her audience was likely more inclined to follow her advice since they are followers and invested in her content, which is also beauty/travel/lifestyle inspired. She got millions of views and thousands of new subs.

Not saying it's right or I support her but that's my assessment.

how EXACTLY do you track where that growth is coming from? so you're saying if a brand decides to use an influencer and they see a steady increase then that growth is attributed to that specific influencer alone? so if i were to go to a company that already had visible growth on their social media platforms, i could tell them to use an influencer and then take all the credit for it because that influencer gave them that 'growth'? please correct me if i'm mistaken here.

so how EXACTLY do you know where each follower, engagement, content impression, etc. is coming from? this is a genuine question because from what I see, most of it is just a guestimation.

basically (and in my opinion, of course), brand awareness is a RESULT of effective keyed advertising/marketing. brand awareness for the sake of brand awareness doesn't work for 99% of the businesses out there (especially those with a limited marketing/advertising budget). all those brands that you see that are now well known are well known because they had a sound advertising strategy in place, knew how to cultivate customers and gained word of mouth / referrals through good business practices. there's also the ones who used effective advertising and coupled that with viral content (brands like dollar shave club, etc.).

but 'brand awareness' by itself does NOTHING (most of the time), especially in the context of social media marketing.

obviously, in the clothing industry, brand awareness is important. but supreme wasn't built around brand awareness. it was actually the opposite. they went for exclusivity and tried to keep their brand out of the mainstream (hence the whole underground skate / graffiti / street culture behind it). it was only when celebrities started rocking it everywhere that it really blew up to become one of the biggest brands.

i think you're just too caught up in the idea of influencer marketing to realize that it's not for everyone (especially this hotel in question because like I said, they'd rather go the publicity route -- which is completely free mind you -- instead of working together with influencers). and yes, i have used influencer marketing successfully for my businesses and my own clients in the past, so i'm not knocking it. i do agree most modern day businesses should incorporate some type of social media strategy into their overall marketing plan.

one way is to use promo codes. if someone used that promo code, more likely than not, it was because of the person promoting it. i'm in marketing...an actual business, not home based. i get 1 or 2 of these requests every week. however, i have yet to see someone come out ask ask for free chit. i just brush them off...don't have the balls this hotel does. that's y i respect them for doing it.

there are tools out there to literally track anything and everything that happens digitally, which you cannot do with print ads.

i never said influencer marketing should be the SOLE part of a social strategy but it can play great role to supplement it and can work very well if used properly.

i have clients that i do no traditional ad work for, purely social media strategy and content creation.

strategy for advertising and marketing, referrals etc build brand awareness.

you are right supreme wasn't built around brand awareness but they have pivoted themselves to growing. otherwise they would only be in NYC and not brooklyn, LA, japan. which now they do a lot of collaborations with other brands which in return help builds their brand...

influencer marketing isn't for every business, but it shouldn't be ruled out like the misc is trying to do.

no, i definitely get how to track sales. but i'm asking about follower growth, content engagement / impressions, etc. because the other miscer said you can track brand / social media growth

the hotel is getting exposure anyway now, and its trump style savageness thats winning for them

the only thing she did wrong was thinking 87K subs on Youtube makes her a celebrity.

She clearly doesn't understand how this chit works. They contact you, not the other way around.

change your IG to a business account, i can track demographics, how my content is doing, what my reach is, etc etc etc etc

if you are serious about learning, feel free to PM me some questions and i can help

That's how the guy and his hotel got famous, he trolls people.

"The post from owner Paul Stenson in August read: “Attention vegans. Please do not waltz into our café with no advance notice and look at us as if we have 10 heads when you realise there aren’t 50,000 items on our menu that suit your idiosyncratic dietary requirements.

http://www.independent.co.uk/life-st...-a6710721.html

"The 36-year-old told his 86,000 followers that only those with coeliac disease will be able to order gluten-free food from now on - if they have medical proof.

'But there's a serious underlying message that I'm trying to get across, that people often come in and demand gluten-free food but they don't know what gluten is, and they're suffering from a condition that science says they don't have. They're imagining it.

'But there are genuine coeliacs who have a genuine medical condition where they could die, and these fad followers are trivialising the condition."

Oh he also managed to piss off Brazilians as well:

"The poor lad, whenever he wanted to say kitchen, he said chicken. I really want to be chicken porter. I like chickens. I really like to be in chickens. How big is your chicken? I have honestly never found it more difficult to keep a straight face in my life."

http://www.dailyedge.ie/white-moose-...26306-Feb2016/

That's probably fair, yeah. No doubt her channel will grow temporarily for whatever that's worth... To be fair, I never made a comparison, I just simply stated the hotel came out better on their own end. They didn't give away free services and got more exposure from this than she would ever have provided for them. I guess they both won. Though, she got her precious little ego slightly hurt apparently. Heaven forbid someone say no to her for once.

no, i definitely get how to track sales. but i'm asking about follower growth, content engagement / impressions, etc. because the other miscer said you can track brand / social media growth

nterdasting. i mean, i knew there were tools for most metric tracking (when it comes to hard numbers like sales, clicks, etc) but didnt know they had that for social media and shiiiet. i guess i got some more learning to do lol

i think the biggest problem for most miscers is that they just have a bias against social media in general. there's so many posters here who hate on ******** and IG for no reason other than the whole 'entitled' attitude they cultivate, but jesus christ, social media is amazing for so many businesses out there. like, it's insane what type of targeting you can do on ******** and IG that you can't do with traditional offline advertising unless you do some insane merging-purging.

that and also the fact that we now have access to so many influencers who can legit skyrocket businesses overnight, it's just an incredible time to be a marketer. but yeah, i definitely do agree that influencer marketing is important. it's basically like the new version of joint ventures, except without all the hassles and long wait times for everything to be implemented.

also, regarding supreme, i feel like nowadays they're just trying to push out whatever bull**** they can to see what the hypebeasts eat up lol. it's hilarious seeing the evolution of their products because it's just getting more and more ridiculous. but that's what an established brand can do for you

She did nothing wrong.

She approached someone respectfully trying to make a deal.

The hotel owner came off like a child.

When you accept that there's hundreds of millions of hyper-materialistic zombies walking the earth, you start to appreciate social media hustlers more.

It's a game to be played.

She didn't initially do anything wrong, and neither did he. When she played the victim game is when she did do something wrong. Who cares how he said no, he said it. Why make a 20 minute video basically crying over it. And yes he could have been nicer, but take 1 look at that website and tell me you don't expect him to say something like that if he is going to say no. This whole playing the victim is ridiculous "oh no he said I can't stay for free in a rude way". Who cares.

This is all on their home page
"Are you a millennial? If so, Charleville Lodge is legit the best place for your squad to stay woke. Our 30 rooms are #blessed with super comfortable beds and flat screen TVs that are totally on fleek. Our prices are always low AF. Reception is 24 hours so we keep it lit all the time."

"THE WHITE MOOSE CAFE
The White Moose Café is the only 5-Michelin-Star restaurant on planet Earth. We specialise in high-carb, low-protein meals. We don’t do decaf coffee, non-alcoholic beer or gluten-free dishes, as we firmly believe that you only live once. If you are not happy with any of the above, you are probably a precious snowflake in which case we don’t want you in our café anyway. Thank you now. Bye Bye."


Clearly someone that is sarcastic, doesn't give a sht, and has a market they are appealing too. All she did was give them better advertising then they would have got by letting her go for free.

Can't all social media just go away? Brings out the worst in people.

Also lol at describing yourself as a "social media influencer" and saying you run your own business while you only post selfies and ass pics on instagram all day.

Fuk this gay earth

Story aside, this hotel owner is cringey af.

Those jokes were old 10 years ago.

What is going on with her face?

i have a feeling that this is somehow gonna backfire on the hotel lmao. Inb4 bunch of feminists making rape claims from the hotel staff

woudl totally buy owner a beer.

I bet when hotel made their respnose public - it totlaly killed her. She probably went in a rage. Attention and reputation is most important t han breathing for women.