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BMW jumps into microtransactions: Begins selling $18 heated seat subscriptions
07-12-2022, 09:04 AM
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#1
- JeepBruh
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- JeepBruh
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BMW jumps into microtransactions: Begins selling $18 heated seat subscriptions
BMW, which has been evangelizing microtransactions in the automotive space for over four years, is giving it another go.
The automaker has launched a number of subscription-based services for drivers in South Korea on features that are fairly common in U.S. vehicles.
Heated seats, for example, run for $18 per month. A heated steering wheel will cost $10 per month. And high-beam-assist headlights, a driver safety feature, come with an $8 per month charge. In all of these examples, discounts are available with multi-year commitments and the feature can be purchased with permanent access.
https://fortune.com/2022/07/12/bmw-h...s-south-korea/
The automaker has launched a number of subscription-based services for drivers in South Korea on features that are fairly common in U.S. vehicles.
Heated seats, for example, run for $18 per month. A heated steering wheel will cost $10 per month. And high-beam-assist headlights, a driver safety feature, come with an $8 per month charge. In all of these examples, discounts are available with multi-year commitments and the feature can be purchased with permanent access.
https://fortune.com/2022/07/12/bmw-h...s-south-korea/
07-12-2022, 09:06 AM
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#2
- SouthDakotaBrah
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- SouthDakotaBrah
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I have experience programming BMWs with eSys, going to make a killing if this comes to the US (srs)
07-12-2022, 09:06 AM
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#3
- ListenHereBruh
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lol at beamers.
07-12-2022, 09:08 AM
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#4
- Redfish225
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Wood jailbreak/10
lol
lol
I loe e.
07-12-2022, 09:10 AM
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#5
- elterrible987
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- elterrible987
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lmao at BMW cels
Dude at work has some 80k BMW 5 series. Waste of fuking money. Its got big screens and chit but still its like driving a big old boat compared to my GTI that is like 1/3rd the price. He bought some extended warranty on his tires and the dealership still dicks him around had to take it in like 3x before they finally found the nail in the sidewall to replace it, what is the point of spending all that money if they still give you hassle. You should get a reach around and shoulder massage every visit if you drop 80k.
Its weird listening to them defend the company like loyal cucks. I dont worship VW they fuk up a lot of things, if Toyota had a hot hatch when I bought my VW I would have bought from them instead.
BMWcels will be trying to talk about how subscription for your car is a great thing.
Dude at work has some 80k BMW 5 series. Waste of fuking money. Its got big screens and chit but still its like driving a big old boat compared to my GTI that is like 1/3rd the price. He bought some extended warranty on his tires and the dealership still dicks him around had to take it in like 3x before they finally found the nail in the sidewall to replace it, what is the point of spending all that money if they still give you hassle. You should get a reach around and shoulder massage every visit if you drop 80k.
Its weird listening to them defend the company like loyal cucks. I dont worship VW they fuk up a lot of things, if Toyota had a hot hatch when I bought my VW I would have bought from them instead.
BMWcels will be trying to talk about how subscription for your car is a great thing.
07-12-2022, 09:10 AM
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#6
- ProudKraut
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Awesome, that will go perfectly together with my soy coffee and vaxx subsciptions.
07-12-2022, 09:12 AM
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#7
- JuicedMayhem
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Lol what a joke. Expect this to spread to many other manufacturersโฆ
07-12-2022, 09:12 AM
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#8
- SamIAm1892
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fuk, I want to drive my car, not make my car own me.
Luckily I am sticking to my old tech, V8 performance.
Luckily I am sticking to my old tech, V8 performance.
07-12-2022, 09:13 AM
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#9
- SouthDakotaBrah
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Originally Posted By elterrible987⏩
The 2008-2014 N54/N55 cars are actually terrific used performance cars. Very easy to tune to 400-500 HP and very fun to drive. But I agree that buying a new BMW is pretty much equivalent to pissing away money, and the dealerships are awful. Fun cars though if you're buying used and working on them yourself.lmao at BMW cels
Dude at work has some 80k BMW 5 series. Waste of fuking money. Its got big screens and chit but still its like driving a big old boat compared to my GTI that is like 1/3rd the price. He bought some extended warranty on his tires and the dealership still dicks him around had to take it in like 3x before they finally found the nail in the sidewall to replace it, what is the point of spending all that money if they still give you hassle. You should get a reach around and shoulder massage every visit if you drop 80k.
Its weird listening to them defend the company like loyal cucks. I dont worship VW they fuk up a lot of things, if Toyota had a hot hatch when I bought my VW I would have bought from them instead.
BMWcels will be trying to talk about how subscription for your car is a great thing.
Dude at work has some 80k BMW 5 series. Waste of fuking money. Its got big screens and chit but still its like driving a big old boat compared to my GTI that is like 1/3rd the price. He bought some extended warranty on his tires and the dealership still dicks him around had to take it in like 3x before they finally found the nail in the sidewall to replace it, what is the point of spending all that money if they still give you hassle. You should get a reach around and shoulder massage every visit if you drop 80k.
Its weird listening to them defend the company like loyal cucks. I dont worship VW they fuk up a lot of things, if Toyota had a hot hatch when I bought my VW I would have bought from them instead.
BMWcels will be trying to talk about how subscription for your car is a great thing.
07-12-2022, 09:20 AM
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#10
07-12-2022, 09:23 AM
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#11
- Postmort3m
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- Postmort3m
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Lol โsorry youโre monthly tire inflate fee was late- deflating nowโ
07-12-2022, 09:23 AM
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#12
- elterrible987
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- elterrible987
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Originally Posted By SouthDakotaBrah⏩
Im pretty sure he said he paid 5k for the tire warranty for the special run flats it has but I didnt want to ask him to say it a second time. was like wtf you spend that much and they are stingy with giving out a new tire when yours is damaged, told him they couldnt find the leak the first and second time.The 2008-2014 N54/N55 cars are actually terrific used performance cars. Very easy to tune to 400-500 HP and very fun to drive. But I agree that buying a new BMW is pretty much equivalent to pissing away money, and the dealerships are awful. Fun cars though if you're buying used and working on them yourself.
yeah im sure they are like other eurocel cars like my vw, with the canbus having lots of hidden options. I flashed my ECU and have an OBDII reader for the special canbus.
If toyota made something fun though I would just get that instead of dealing with the euro overengineered stuff. They are finally going to put out that rally car later that is actually an all toyota product and not made by bmw/subaru. Wish they had a lower spec version, that one will probably be limited run and expensive.
07-12-2022, 09:40 AM
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#13
- ProudKraut
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Originally Posted By buwbs⏩
Is that what you set that panhandling account up for?Iโll literally pay someone ยฃ10k to put a bullet in the back of head at this point
Tbh iโm begging someone
Tbh iโm begging someone
07-12-2022, 09:47 AM
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#14
07-12-2022, 10:09 AM
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#15
- Softworn
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Itโs gonna get worse.
When one of them gets away with it, the others do the same.
In another 10 years, people will be crying about how their Indian DIY video educations didnโt get them out of debt while Jack Ma is the first elected US president born in another country.
When one of them gets away with it, the others do the same.
In another 10 years, people will be crying about how their Indian DIY video educations didnโt get them out of debt while Jack Ma is the first elected US president born in another country.
๐คก Honk-Pilled ๐คก
๐๏ธ Race-Pilled ๐๏ธ
07-12-2022, 10:11 AM
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#16
07-12-2022, 10:12 AM
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#17
- BRANDERSS
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Originally Posted By buwbs⏩
Money up front, I'm not falling for that again.Iโll literally pay someone ยฃ10k to put a bullet in the back of head at this point
Tbh iโm begging someone
Tbh iโm begging someone
Paypal me your tributes *******.
07-12-2022, 11:01 AM
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#18
- blazenbb
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Originally Posted By SouthDakotaBrah⏩
โDaily reports sent to BMW. BMW states they will disable your engine if system has been tampered.โI have experience programming BMWs with eSys, going to make a killing if this comes to the US (srs)
07-12-2022, 11:06 AM
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#19
- rectifryer
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Originally Posted By SouthDakotaBrah⏩
and then they integrate a check into their systems and void someone's warranty over itI have experience programming BMWs with eSys, going to make a killing if this comes to the US (srs)
Boycott foodservice industry crew
07-12-2022, 11:08 AM
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#20
Originally Posted By Lefticle⏩
Tesla will be doing the same thing shortly dude. Probably half the car manufacturers will.Tesla crew.
LOL @ BMWcels
LOL @ BMWcels
You can already do it upgrading your car to sport package performance, etc...
07-12-2022, 11:09 AM
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#21
07-12-2022, 11:20 AM
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#22
07-12-2022, 11:34 AM
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#23
- psai
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- psai
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Originally Posted By leafs43⏩
just wait until they start charging you monthly for airbagsImagine having the heaters come installed yet you have to pay to turn them on.
Won't be long unit they charge you to use your wipers.
Won't be long unit they charge you to use your wipers.
didn't pay your $29.99 monthly airbag fee? enjoy dying of head trauma when your steering wheel crashes directly into your head.
"Psai is the love child of Rick Ross, Ghandi and Oz" - Phoenix9369
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07-12-2022, 11:43 AM
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#24
this would make sense for more advanced options like self driving, collision avoidance, auto wipers etc. that way the manufacturer just builds all cars the same way with all "options" already installed, as a consumer you wouldnt have to worry about the car in the color you want sitting at your local dealer having all the features you want since they all have the same options potential from the factory.
but seat heaters LMAO, that **** comes in everything but the most bare-bones econoboxes.
but seat heaters LMAO, that **** comes in everything but the most bare-bones econoboxes.
07-12-2022, 11:48 AM
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#25
- DesiredUserphag
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Not surprised that SK got cucked by this BS with a smile LMFAO. Americans won't accept this garbage
๐ฃ๐จ๐ฅ๐๐๐๐ข๐ข๐
ฯฯัโโ ััฮฑฮฝัโัั ศผััฯ โ โ/โโโ
๐ฌ๐๐๐๐๐๐๐๐๐๐๐๐ ๐ฎ๐๐ ๐ธ๐๐๐๐๐ ๐ฝ๐๐๐ ยฎ
แชIแแแIแฐIแแฉTIOแ EแญแแชแแIOแ IแแชOแTแIแแฉTIOแ
07-12-2022, 11:48 AM
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#26
- SamIAm1892
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- SamIAm1892
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Big brother getting bigger and bigger.
All these tech **** has got me to mind fuk to even deal with it anymore. To many complications.
All these tech **** has got me to mind fuk to even deal with it anymore. To many complications.
07-12-2022, 11:55 AM
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#27
- kovalchuk71
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Originally Posted By SouthDakotaBrah⏩
Can confirm. My N55 335i is chipped and is a blast to drive.The 2008-2014 N54/N55 cars are actually terrific used performance cars. Very easy to tune to 400-500 HP and very fun to drive. But I agree that buying a new BMW is pretty much equivalent to pissing away money, and the dealerships are awful. Fun cars though if you're buying used and working on them yourself.
The N55/ZF is a bulletproof engine/trans combo.
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07-12-2022, 12:01 PM
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#28
- rocketfish
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BMW isn't the brand it used to be.
its like the swap meet luxury brand now.
its like the swap meet luxury brand now.
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07-12-2022, 12:03 PM
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#29
07-12-2022, 12:03 PM
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#30
- kovalchuk71
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Originally Posted By rocketfish⏩
Sadly, you are 100% correct.BMW isn't the brand it used to be.
its like the swap meet luxury brand now.
its like the swap meet luxury brand now.
This will be my last one. Porsche crew from here on out.
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