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Forum » The end of an era: Sony sells their TV business to TCL
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Thread: The end of an era: Sony sells their TV business to TCL

post 10000018238 01-20-2026, 02:27 PM
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The end of an era: Sony sells their TV business to TCL

Sony just announced plans to spin-off its television business as part of a new joint venture with Chinese company TCL.

Under the conditions of the deal, TCL will own 51% of the new company, while Sony will hold the remaining 49%, meaning it’ll no longer have a commanding stake in the business.

Despite this, TCL is expected to retain the ‘Sony’ and ‘Bravia’ branding for their future televisions.

https://www.sony.co.jp/en/news-release/202601/26-0120E/
post 10000018256 01-20-2026, 02:42 PM
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  1. freeburn
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Interesting.

I noticed over the weekend when I went to Sam's club, they had no Sony tvs at all on their sales floor.
post 10000018272 01-20-2026, 02:54 PM
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Originally Posted By freeburn⏩
Interesting.

I noticed over the weekend when I went to Sam's club, they had no Sony tvs at all on their sales floor.
Sony probably shut down their production already and is transitioning to having TCL make them at their Chinese junk factory.
post 10000018307 01-20-2026, 03:29 PM
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  1. wasp9166
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Welp,I guess Panasonic is the last Japanese TV maker then

Tired of Chinese trash ,i have an a90k
post 10000018361 01-20-2026, 04:12 PM
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  1. JayJ350
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Originally Posted By wasp9166⏩
Welp,I guess Panasonic is the last Japanese TV maker then

Tired of Chinese trash ,i have an a90k
Forgot Panasonic even made TV's, never really hear about them.

Always liked Panasonic, seems like everything I got from them works well and lasts a long time.
post 10000018390 01-20-2026, 04:35 PM
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  1. wasp9166
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Originally Posted By JayJ350⏩
Forgot Panasonic even made TV's, never really hear about them.

Always liked Panasonic, seems like everything I got from them works well and lasts a long time.
They didnt for a few years after the plasma craze ,they have gotten back into it

Plasma last 11 yrs ,last sony 5
post 10000018471 01-20-2026, 05:52 PM
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  1. NotSure
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Sad Sony made good TV's
post 10000018633 01-20-2026, 08:10 PM
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  1. IslandPapi
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I have two higher end Sony OLED's, one of which I purchased late last year.

Seems to me that the vast majority of people are looking to buy cheap $200 tv's. Sony TV's are a premium.
Banging Twinks Since 2016
post 10000018752 01-20-2026, 10:38 PM
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  1. bongowongo
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Were Sony TVs even THAT good as they priced it? I always felt like they priced their flagship tv's at a far higher premium despite LG eclipsing them in the OLED department.

Feels like the 2010s onwards LG/Samsung became far better at making displays.
Sig line can't be a novel
post 10000018875 01-21-2026, 05:08 AM
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  1. wasp9166
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I wont buy a Chinese/ Korean car

Same with tvs ,unless there's no more Japanese option
post 10000019043 01-21-2026, 08:57 AM
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RIP sony bravia. My parent have a 15+ year old lcd sony tv and it still works perfectly.
Actually, the gap between, say, Plato or Nietzsche and the average human is greater than the gap between that chimpanzee and the average human. The realm of the real spirit, the true artist, the saint, the philosopher, is rarely achieved.
post 10000019078 01-21-2026, 09:35 AM
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post 10000019227 01-21-2026, 12:03 PM
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Originally Posted By RustledJimmies⏩
Dang. Had no idea Samsung was South Korean.
Im not saying anything wrong with them as a whole ,I have an s24+

Just wouldn't buy a TV and id never buy Sony audio, just TV, well ,until now
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