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Adults are buying toys for themselves, and it’s the biggest source of growth
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12-20-2022, 07:28 PM
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#1
- JaegerBrah
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- JaegerBrah
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Adults are buying toys for themselves, and it’s the biggest source of growth
...for the industry. 
There are two things keeping the toy industry afloat right now: inflation and a consumer group known as "kidults."
These kids at heart are responsible for one-fourth of all toy sales annually, around $9 billion worth, and are the biggest driver of growth throughout the industry, according to data from the NPD Group.
Kidults, who tend to spend more on toys, have a great fondness for cartoons, superheroes and collectibles that remind them of their childhood. They buy merchandise such as action figures, Lego sets and dolls that might typically be considered "for kids." However, in recent years, toy makers have created product lines just for these consumers, realizing that demand is high for this generation of adults who still want to have fun.
"The definition of adulthood has definitely evolved," said Jeremy Padawer, chief brand officer at toy company Jazwares. "What it used to mean, to be an adult, was to be a very upstanding, serious member of society. And to do that you had to demonstrate it intellectually, emotionally, in every other single way."
"Now we feel a lot more free to express our fandom as a part of our adulthood," he said.https://www.cnbc.com/2022/12/19/kidu...-industry.html
No hate against 40k Warhammer, though.
There are two things keeping the toy industry afloat right now: inflation and a consumer group known as "kidults."
These kids at heart are responsible for one-fourth of all toy sales annually, around $9 billion worth, and are the biggest driver of growth throughout the industry, according to data from the NPD Group.
Kidults, who tend to spend more on toys, have a great fondness for cartoons, superheroes and collectibles that remind them of their childhood. They buy merchandise such as action figures, Lego sets and dolls that might typically be considered "for kids." However, in recent years, toy makers have created product lines just for these consumers, realizing that demand is high for this generation of adults who still want to have fun.
"The definition of adulthood has definitely evolved," said Jeremy Padawer, chief brand officer at toy company Jazwares. "What it used to mean, to be an adult, was to be a very upstanding, serious member of society. And to do that you had to demonstrate it intellectually, emotionally, in every other single way."
"Now we feel a lot more free to express our fandom as a part of our adulthood," he said.
No hate against 40k Warhammer, though.
My skinnyfat transformation: http://forum.obnoxiousbrutes.com/showthread.php?t=165289671
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12-20-2022, 07:37 PM
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#2
- Jasonw1178
- 5'3" 300lbs Fudge Rounds
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- Jasonw1178
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I did this once. So when I was a kid I loved Legos, but didn't have much. I kind of get why, you step on one it sucks, but I only had a few so I had to keep track of them. One day I saw this big box thing of legos, the big blue tub, something I wanted so bad as a kid, and well, I had the money and I bought the big blue tub of legos. Swear I took it home, took them out of their bags, then tried to figure out a useful purpose of them and really couldn't find any, so kind of just let the big blue tub collect dust. Can't even remember what I eventually did with them. I think I gave them to a friend's kid.
12-20-2022, 07:39 PM
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#3
- ThatGuy950
- Floridayyy
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- ThatGuy950
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Disregard article, the beard means he’s manly and tough
Coincel
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12-20-2022, 07:39 PM
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#4
12-20-2022, 07:41 PM
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#5
- ErnieMccracken
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I'm thinking about buying one of those gel blaster guns just for lulz.
12-20-2022, 07:42 PM
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#6
12-20-2022, 07:48 PM
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#7
- MustardTiger17
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Originally Posted By ErnieMccracken⏩
Get a .22 plinker with tracer rounds insteadI'm thinking about buying one of those gel blaster guns just for lulz.
Not in the AM
12-20-2022, 07:54 PM
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#8
- GerbilFarmer
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- GerbilFarmer
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Originally Posted By JIA⏩
TmrlYou have no idea how powerful nostalgia is as a marketing tool. They start early by associating toys with youth and happiness and hence in this miserable grown up reality the mentally weak seek refuge of happier times.
Pronouns: Bro/Brah
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12-20-2022, 09:58 PM
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#9
12-20-2022, 10:01 PM
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#10
- ErnieMccracken
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Originally Posted By MustardTiger17⏩
I'm just trying to scare neighborhood cats and children, not go to PMITA prison.Get a .22 plinker with tracer rounds instead
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