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Is there anything clever or genius about Geico’s marketing strategy?
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09-17-2023, 08:38 PM
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#1
- andrew28
- Rex, eat the salad
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- andrew28
- Rex, eat the salad
- Join Date: Apr 2007
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Is there anything clever or genius about Geico’s marketing strategy?
They’re obviously doing something right.
They have a company named Geico, which sounds similar to gecko. So they make a gecko their mascot. Then they just keep repeating the same simple slogan “I just saved a bunch of money on my car insurance by switching to Geico!” And that’s it.
And that sh!t works?
They have a company named Geico, which sounds similar to gecko. So they make a gecko their mascot. Then they just keep repeating the same simple slogan “I just saved a bunch of money on my car insurance by switching to Geico!” And that’s it.
And that sh!t works?
09-17-2023, 08:41 PM
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#2
09-17-2023, 08:43 PM
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#3
- OliverHeldens
- Join Date: Oct 2014
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Geico stands for "Government Employees Insurance Company", and it's owned by Warren Buffett.
Simple concept.
Simple concept.
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