They put a 44 year old biological man in their summer bikini campaign?

Riley Gaines was also beat up by trans activists at San Francisco State University while the police just watched.

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https://www.dailysignal.com/2024/01/...s-replacement/


Live by the transgender mob, die by the transgender mob. That message should’ve already made its way to most corporate board rooms, but a few stubborn holdouts seem determined to find out the hard way.

Rip Curl is the latest brand to stick its toe in the unfriendly waters of the LGBT debate with this terrible idea: putting a 44-year-old man in its summer bikini campaign. Apparently, the numbskulls at the headquarters of the surfing sportswear company thought showcasing a long-haired dude in a halter top would sell more surf gear than inspirational role models like Bethany Hamilton.

They were wrong. R.I.P. Curl.

The Aussie brand made more than waves after an Instagram post late last week as part of its women’s “Meet the Local Heroes” campaign. “Meet Sasha,” the reel began, “a West Australian waterwoman who loves the freedom found in surfing, disconnecting from the mainstream, and the feeling of dancing on constantly changing waves.”

Users were surprised to find that this “waterwoman” was actually Ryan Egan, who’d won the men’s longboard title in 2019 before he started competing against females.

Sasha Lowerson, as he goes by now, sparked controversy in the surf world by winning a women’s championship in 2022, just as several international sports bodies were making a move away from trans participation. “It may not be easy, but it’s possible to be an openly trans athlete and to be a spokesperson for what is right,” he’s said.

Interestingly enough, Lowerson’s partnership with Rip Curl started shortly after the brand let go of its longtime face, Bethany Hamilton, who’d started representing the company in 1999 when she was just 9 years old—four years before losing her arm to a tiger shark in a comeback story that riveted the world.

In interviews, Lowerson has described the world of competitive surfing as “patriarchal, transphobic, and homophobic,” an ironic charge against a sport that still allows him to masquerade as a woman.

In fact, it was the World Surf League’s decision to embrace trans-identifying competitors that compelled Hamilton to walk away from her impressive career. While the company is mum over whether the mom of four’s contract was cut short over her views, the partnership with Lowerson says plenty.

So does the backlash. Hours after the reel of the middle-aged man went viral, Rip Curl’s feed was inundated. “Boycotting your company. Enjoy your Bud Light moment,” one Instagram user replied.

“This is disgusting,” one said. “Bethany Hamilton is an inspiration, beautiful, a … role model for girls. This new ‘women’s ambassador’ is a mentally ill man playing pretend. The misogyny in this movement is astounding. Boycott Rip Curl.”

Riley Gaines, the former University of Kentucky swimmer-turned-girls sports advocate, elevated the controversy, posting: “You mean to tell me @ripcurl dropped Bethany Hamilton for opposing men surfing in the women’s league then picked up [a] male surfer who surfs in the women’s league as a women’s ambassador? Crazzzzzzy.”

Other high-profile victims of the trans mob chimed in, including skateboarder Taylor Silverman, who’s had to compete against men three times as a pro: “According to @ripcurl this man is a ‘waterwoman’ … reality is he’s just a mentally ill man making a complete mockery of actual women.”

By Sunday, #BoycottRipCurl was a trending hashtag on X, formerly Twitter. The surfing sportswear company, which had long since disabled the comments on the post, started rethinking its marketing.

Suddenly, without a word, the post of Lowerson vanished. Gaines celebrated the victory online.

“Hahahaha,” she wrote. “Rip Curl suddenly knows what a woman is.”

But, the swimmer cautioned, the brand is hoping this fracas will disappear just as quietly.

“They want you to forget about their contempt for women,” Riley said. “Don’t.”

Women’s Forum Australia cheered the power of the people. “Well done everyone who called for #BoycottRipCurl,” the group posted. “This is what happens when we raise our voices together against this mockery of women,” the organization insisted, using the hashtag #SaveWomensSports.

For Hamilton, though, the scars of the fight still exist.

“People have wished death upon my life,” Hamilton told Fox News from Kauai. “It makes you sad that society can be so gnarly.”

Even now, the shark-attack survivor faces a national boycott from LGBT activists just for agreeing to speak at a Wisconsin charity event.

And yet, none of it has deterred Hamilton.

“Male-bodied athletes should not be competing in female sports. Period,” she reiterated Monday on X. “It’s not fair, and I can’t support it. I’ve worked so hard, and to imagine competing against a male just sounds terrible. … I need to stand up for the next generation of girls pushing surfing forward. I want the best for them.”

One way the 33-year-old is trying to reach children is through the launch of her new kids’ book “Surfing Past Fear,” the story of an otter named Olivia who breaks her arm but overcomes the challenge and returns to the water. The project, part of the Brave Books series, will put Hamilton on the road with Gaines, who insists, “Together, our message is stronger.”

Gaines, who has a children’s book of her own now called “Happy No Snakes Day,” says this is all part of inspiring young people to do what’s right.

“We’re drawing a clean line in the sand to show people where we stand,” Gaines insisted. The two superstars will meet for the first time at a story hour in Missouri.

“I’m very grateful for Bethany and for her voice. She is someone who inspires me,” Gaines said.

As for Rip Curl, Hamilton says she doesn’t have any hard feelings. What she does have is marketing advice.

“[They’re] free to do whatever they want to do,” Hamilton said with a shrug. “I’m no longer surfing for them. … But,” she added with a smile, “I’m just not sure that’s going to sell a lot of bikinis.”

Originally published by The Washington Stand

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Nooooo


we need more threads about sucking at driving and dating app sloots! The misc doesn't have enough of those yet! Quick Dusty, before it's too late, make a thread about failing a driving test or something!!

OK. I'll share the results of my driving test at age 16and the big booty escorts I see.

pics of big booty escorts???


in any case, these companies should wise up and stop trying so hard to appeal to 0.4% of the population at the expense of annoying their actual customer bases lmao

where dem big titty driving instructors

Well, what's tough is the top advertising companies are big cities like New York, LA where folks tend to be extremely liberal. They obviously aren't conducting their market research, though, as they're just pissing off consumers and getting negative publicity and boycotts.

Who wants to see a dude in a bikini?

Bump

Its really hard to say. A lot of people in the 'Rip Curl' space are most likely younger/more liberal.


I've no idea why businesses want to suddenly promote mentally ill freaks as ambassadors of their brand. Strange concept to me.


Endorsing a mass murderer or serial killer would literally be cooler.

They are an Australian company who wanted to increase business in North America but I don’t think they realize that not everyone is on board with the transgender boat

Lol.

The West is in a very confused state at the moment

Yeah they think they’ll win over the young crowd but they are sorely mistaken.

The backlash kills this.

I wish I was getting my MBA so we could have case studies on this topic, like with Bud Light!

Where are my Misc tranny lovers?

Sasha Lowerson, lol.

Why are they allowing men to compete in women's surfing????

bump

Companies be like:

How can we make more money, sell more products, reach more people with our marketing?

I know, let's put a severely mentally ill middle aged man in a dress and parade him as if he were a medal of honor recipient. There's no way this could backfire.

Their marketing departments are stupid.

Didn't they learn from Bud Light?

That transgender doesn't even look feminine!