Americans are being asked to tip on digital screens for everything from a cup of coffee to self-checkout at grocery stores, and many are frustrated with the new tipping culture.

Pizza chain Domino’s aims to tap into that exasperation. Not by eliminating tips, however. Instead, Domino’s is encouraging tipping even more.

Domino’s launched a promotion that rewards customers with $3 off a future online delivery order for every $3 or more they tip a Domino’s delivery driver. Domino’s “You Tip, We Tip” deal runs through mid-September.

“At Domino’s, we know there’s a lot of pressure to tip these days,” a narrator says in a cheeky new commercial showing people being asked to tip at the grocery store, gym and even a wedding. “Domino’s wants to say ‘thanks for the tip’ by tipping you back.

Ridiculous. Just pay your employees so I don’t look like an ******* as a customer. This goes for all corporations, not solely Domino’s.