Act.IL (also Act-IL) is a social networking service used by supporters of Israel to oppose online "anti-Israel content" such as the boycott, divestment and sanctions movement (BDS). Its activities have been referred to as "an online propaganda campaign"[2] and "a virtual situation room of pro-Israel experts".[3]

Act.IL directs its users to "missions" to like, comment on, and share pro-Israel material on social media. It also asks users to flag, report, and respond to unfair criticisms of Israel. Users are guided on how to respond, which might entail writing a reply using the provided talking points, or sharing or upvoting an allied comment. The app also provides users with ready-made memes promoting Israel's perspective for them to share. By completing missions users earn points, unlock badges, and have their scores displayed on leaderboards.[4]

Since 2008, the Israeli-American Council has mobilized tens of thousands of Israeli and Jewish Americans in support of the state of Israel through civil engagement and advocacy efforts. By uniting with Act-IL and the Jewish Foundation of Los Angeles, the LA Media Room engages in online activism for Israel through a series of cutting-edge initiatives, educational seminars, leadership training, and strategic partnerships. The Act-IL LA Media Room strives to build a network of off- and online communities who are committed to battling the growing trend of the boycott movement (BDS) and new anti-Semitism conducted through the delegitimization of the State of Israel. In addition to this important work, the program is committed to creating and promoting positive content about Israel, to educate the local and global audience on the values and contributions of the State of Israel.