notice how

in end they both won.

hotel got exposure

she got exposure





these days everything to do with social media is fake as phuck.



I bet you some kunt on ellen will see this and pay for her trip.

Is the new "community organizer"

Dude, people entrust random video product reviews from some stranger with 1k followers. Social media does work, but she should have asked for discounted rate instead of free.I think in the end, she comes out the winner.

Unless some sad fuks decide to book with the hotel because "lolz I love how you treated that youtube sloot".

She's the one getting hits and subscribers, which side sounds more pathetic?

she is a travel/beauty blogger, doing influencer marketing for hotel is more so about brand awareness than conversion. she probably has a % of people that are also travel bloggers or travel quite frequently or use her blog/social to find good places to travel in thefuture. yes it's location based but that doesn't limit the actual brand awareness of the hotel. you guys are so wrapped up about conversion rates when for hotels or businesses similar to this set a side a small budget that creates exposure.

let's say their marketing sucks and influencer blogs about this to her 150k+ audience, which prob has other travel bloggers that will later check it out with their 150k+ audience and it snow balls. would you agree that the price for reach is justified?

lolz

that girl bf is miscer

shut up, she was demanding and expected to have things go in her way approaching a ****ing hotel .

the owner was sick and tired of generation of retards and FUK SOCIAL MEDIA.

That's reasonable. My point is why would people have a problem with her making a business offer.

It could be any business she had not just social media. You have to start somewhere.

100% of shots not taken don't go in.

Miscers miss that mindset quite a lot especially when it comes to women.

its the misc, 90% of them are virgins and basement dwellers. they go white knight on any average looking bitch.

it's a very, very pathetic place.

typing fuk social media in caps doesn't make it any less valuable.

no it doesnt but it caters a generation of retards...just way too much stupid content out there.

Can you cut and paste the part of her email where she demanded anything?

I'm old I could have missed it haven't had my eyes checked in a while.

she's mostly a beauty blogger. look at her content, her ratio of travel content to beauty content is really low.

and you're contradicting yourself in this thread now. earlier you said you can track metrics, but how do you track metrics on brand awareness? at the end of the day, businesses care about their bottom line (which includes conversion rates). brand awareness doesn't mean chit (seriously, ask any veteran marketer and they will tell you the same).

did brand awareness get my business from $0 - $1million+ in revenue in less than 6 months? nope.

and i seriously doubt this hotel wants brand awareness. they most likely (i'm assuming here so you might actually be right) have an advertising strategy already in place that has higher returns than if they were to use an influencer, and like i mentioned already, this hotel is notorious for stunts like this. they take the "i dont give no fuks" donald trump attitude and they get a lot of great publicity with it.

so it could all very well just be a part of their positioning to be *******s to influencers (like i said, each business uses a different strategy) .

lol seriously, i have an architecture client right now wants social/branding strategy.. not because they want to bring in new customers, i mean their customers are million dollar budgets.. they want to have a minimal and modern aesthetic to their social because it plays a part in the image of their brand.

i'm working with another hotel client local to me who wants social media / influencer marketing, they don't need conversion rates, they are already established and successful. they want to brand reach and again an aesthetic image to their brand.

The owner is well versed in dealing with Kunts.

Back in 2015 the White Moose made the national news (poss even international?) after a mega bust up with about 1 million vegans.

http://www.dailymail.co.uk/femail/fo...book-post.html

FUKKIN LOL at her "I helped out Universal in Orlando and it worked out well for them"

ORLY? just how many of her followers booked £5000 holidays to Orlando on her say so?

Horse ****.

When you accept that there's hundreds of millions of hyper-materialistic zombies walking the earth, you start to appreciate social media hustlers more.

It's a game to be played.think miscers just getting triggered by the context: plastic youtube/insta-sloot asks for free hotel room.

This stuff happens alot but you don't hear about it, because the social media person is successful.

Lol at social media influencers.

uh what, follower growth, engagement growth, content impressions, brand mentions, google/seo, ppc, there's tons of ways to track how big your brand is growing..

send me some links of how brand awareness doesn't work lol how else would people KNOW about your brand...?

take supreme for example.. you think the hype around supreme wasn't built around brand marketing? ffs

Dear Vox,

say no more. as you mention you are into fitness and popular on internet fitness forums, i would like to point out that we have excellent sauna facilities here that i am sure you will enjoy...for a limited time.

She should have thrown in free unlimited blowjobs for her time being.

ok, she was expecting to have her stay at a hotel at her chitty 86k subs which it clearly has no impact. oh look at me i have 86k subs and i would like to stay in your hotel to bring traffic? ( now imagine that with 86k subs,....i'd say **** off. if we are talking 5m subs, then you are in)

and the owner is like who the **** are u exactly? (its probably at a point where he got really sick and tired of people and their social media influences expecting handouts, bitch i can advertise my own chit and i dont need you)

hence the reply, so ok if i do that, whos gonna pay for my workers accommodating you blah blah. yes he came off childish but god, i can see his side. i am also sick of social media retard *******s everywhere. it just rustles my god damn jimmies.

a sea of FUKING RETARDS!!!

agreed, gonna out myself from this thread of marketing experts lol, reps on spread will rep you on RC

lol thanks. This shouldnt even be such a heated debate. The takeaways are:

-youtuber makes poor social media offer to hotel company for exposure
-hotel company overreacts
-youtuber gets millions of views and thousands of new subscribers
-hotel gets some support and added exposure anyways

I wouldn't say theres anything wrong with her reaching out, I think she just came off a bit rude in her approach. It didn't seem like she asked if they would allow her to stay for free in exchange for social media exposure. She comes off more as saying this is the deal, are you interested. And her follow up of posting it to social media, just more proof of her lack of tact and negotiation;

cliffs: she tried to strong arm it and failed LOL
she should have been more humble in her approach

The end result is much better exposure for the hotel. Some IG sloot posting pictures of the pool wouldn't persuade me to use any services or hotel, but seeing the cheekiness of the hotel manager absolutely would. The hotel manager had every right to expose her and shut down her delusions. I, for one, am glad he did.

how EXACTLY do you track where that growth is coming from? so you're saying if a brand decides to use an influencer and they see a steady increase then that growth is attributed to that specific influencer alone? so if i were to go to a company that already had visible growth on their social media platforms, i could tell them to use an influencer and then take all the credit for it because that influencer gave them that 'growth'? please correct me if i'm mistaken here.

so how EXACTLY do you know where each follower, engagement, content impression, etc. is coming from? this is a genuine question because from what I see, most of it is just a guestimation.

basically (and in my opinion, of course), brand awareness is a RESULT of effective keyed advertising/marketing. brand awareness for the sake of brand awareness doesn't work for 99% of the businesses out there (especially those with a limited marketing/advertising budget). all those brands that you see that are now well known are well known because they had a sound advertising strategy in place, knew how to cultivate customers and gained word of mouth / referrals through good business practices. there's also the ones who used effective advertising and coupled that with viral content (brands like dollar shave club, etc.).

but 'brand awareness' by itself does NOTHING (most of the time), especially in the context of social media marketing.

obviously, in the clothing industry, brand awareness is important. but supreme wasn't built around brand awareness. it was actually the opposite. they went for exclusivity and tried to keep their brand out of the mainstream (hence the whole underground skate / graffiti / street culture behind it). it was only when celebrities started rocking it everywhere that it really blew up to become one of the biggest brands.

i think you're just too caught up in the idea of influencer marketing to realize that it's not for everyone (especially this hotel in question because like I said, they'd rather go the publicity route -- which is completely free mind you -- instead of working together with influencers). and yes, i have used influencer marketing successfully for my businesses and my own clients in the past, so i'm not knocking it. i do agree most modern day businesses should incorporate some type of social media strategy into their overall marketing plan.

Pretty much, the owner can’t lose at this point






Thank you for your business!

Did they respond publicly with that ******** post?

I don't see what the sloot did wrong or at least what she did, did not warrant that response.

one way is to use promo codes. if someone used that promo code, more likely than not, it was because of the person promoting it. i'm in marketing...an actual business, not home based. i get 1 or 2 of these requests every week. however, i have yet to see someone come out ask ask for free chit. i just brush them off...don't have the balls this hotel does. that's y i respect them for doing it.

website is no longer down, and was probably down in the first place due to high traffic.... her posting this on social media was a win for the hotel.



Also...



Am I the only one that can totally still read all the blacked out **** in the OP?