2016: 760 million in toy sales alone, plenty of budget for movies there.

https://www.marketwatch.com/story/st...npd-2017-01-25

Star Wars is pretty fine mate. Dont let that hurt your argument though.

They can't shelve it. They invested too much money. That $4B they put into it must produce every-single-year, at least $400 million. Soylo, which I think is basically this year's Soy Wars movie, it needed to make $400 million in profit just to break even, basically -- 400 million profit, meaning $400,000,000 beyond the marketing costs, beyond the (massive) production costs and everything else -- just to cover the opportunity cost that Disney put into this franchise when they cut that $4,000,000,000 check to George.

I think I said this in the other discussion, but Soylo needed to hit $250,000,000 this weekend just to keep it's head above water. The shill journalists aren't saying it, because they're shills, but this weekend was a massive, massive huge bomb. It's looking like Soylo won't even cover it's own costs to make it, never mind even paying of profit (which even here would need to be 400+ million just to make the sale to Lucas make financial sense).

Let's run this down: Soylo was one of the most expensive movies of all time to make. It was the most expensive Soy Wars movie made EVER. Kathleen Kennedy, in her infinite wisdom, made the decision to re-shoot 80% of this movie and bring in a new director after it was basically already shot. Rumor, or conspiracy theory, is that Lord and Miller, the original directors, made a light-hearted action/comedy movie which poked fun of SJW culture (and Kennedy herself via the L3-37 character). Rather than let the world see this, with light mockery of SJW culture, she spurged out, fired the duo and pushed production back and re-shot the entire movie. Opie Cunningham was brought in to salvage the horror (what was likely a better movie that would have done better in theaters, cost 1/2 as much and wouldn't have been both rushed and taken forever to shoot both at once).

Those costs were extremely high, which is not something anyone is debating.

Then there are marketing costs, which are always high for a A-tier Star Wars movies. I don't know how much they spent here, usually it's equal to the cost of production - although for this movie, likely only 1/2 because they probably only spent what they would have spent had Kennedy allowed Lord and Miller to just make the movie.

Then, it's not like with every ticket sale that every dollar goes to Disney. They split it with theaters. The first weekend, the Lion's share goes to Disney. That's how it works, then as the weeks roll out, more and more of the cut goes to the theaters.

So, Soylo tanking on the first weekend -- that's the weekend they need to make the most if they ever want to make their money back. While Soylo will likely crash even further as weeks roll out, the fact that it tanked on this weekend, it means it utterly failed.

It can't win now. It's likely going to lose money and it will not pay anything in profit to help make the massive buyout of this property make sense to Disney.

This is a serious black eye to Kennedy. It's also a serious test of SJW culture. What Disney does next might pave the way for our culture for years to come -- are they going to double down on the SJW stupidity? Will they let Kennedy make one more attempt to redeem herself with Episode 9 (probably)? Will they shelve her and bring in a new team with non-SJW values? Could they promote Kennedy and give her more power and influence? SJWs in the past and in other industries tend to fail upwards, so you never know... but Kennedy is probably the most powerful and influential SJW of them all, so this is important.

2011: 3 billion.

2016: 760 million.

Yeah, I don't see a trend there. Oh wait, I'm sure the Last Jedi will get those numbers back up.

Let me copy paste exactly what i said and now I will highlight it for you.

2011: 3 billion in star warsmerchandise sales
2016: 760 million intoy sales alone

Toy sales = ONLY toys. Im sure you know what the term merchandise encompasses.

I dont really care for Solo though, dont plan on seeing it. It'll still make a tidy sum though after merchandise sales, reruns and dvd sales are taken into account.

You don't buy a property and have it drop from 3 billion (in overall merchandise sales, according to your numbers) to 760 million (your #s again, although not overall merchandise, just toys which is probably 9/10 of it).

I never said Star Wars was dead or anything like that, I just said this is a disaster, and it most certainly is.

Let me copy paste exactly what i said and now I will highlight it for you.

2011: 3 billion in star warsmerchandise sales
2016: 760 million intoy sales alone

Toy sales = ONLY toys. Im sure you know what the term merchandise encompasses.

Just Lol, LucasFilm IS going bankrupt. They cant possibly recover from Solo, at all, period

It's amazing that out of all the headlines and articles I've read not a single one has mention pissed off fans and SJW crap as being the cause. If you ever needed evidence that the mainstream media as a whole is completely manipulated and tightly controlled...

LoL at them claiming over saturation. People flock to see the comic book movies. Star Wars... has a massive loyal (well maybe not anymore) audience. If they would just make a half decent movie without SJW bullchit the nerds would set aside their Friday night Magic The Gathering handjob party and go see the movie.

I for one let the liberal SJW media slide for so long thinking no big deal. But when you see every news site switch from jerking Obama off with every article to nothing but vitriol for Trump... add in them wanting to take away the 2nd amendment... calling everyone a racist at every turn... and pushing the 1% of the population that is LGBTQXYZ down every persons throat...

FUK THIS MOVIE
FUK THE MEDIA
FUK SJWs

Cliffs of thread:
SJW’s on one side of the spectrum are complaining about SJW’s on the other side of the spectrum inserting “subliminal messages” in this movie.
Just LoL at one extreme bitching about the other extreme of the same coin.
Both sides are so alike it’s ironic.

there are not two sjws, sjw stands for certain kind of individiual who is pushing an agenda. I provided links and proof of what kathleen kennedy, the voice actress of the feminist robot and what reviewers have said. You and jedibrah havent provided any such proof for your side of the story, just your personal thoughts.

If they cannot see the blatant pandering then they're not paying attention.

So much this, like how in the actual fuk

Look...all SJW chit aside, they turned Luke Fukin Skywalker into an attempted child murderer. Dude are you guys srs right now? They completely ruined Luke's character. And then they fuking killed him. Like. IDC if you loved the new chars or not. You cannot deny that they did a complete reversal of his character, butchered him, and then fuking killed him. It was disrespectful to the entirety of Star Wars. It actually manages to hurt the original trilogy. If they had just pushed out some generic movie, it would have been better than doing this. They wanted to be edgy and avant garde so they fuking destroyed Luke. I WILL NEVER forgive Disney for this. I am NEVER paying to see Star Wars again unless they strike all of the new movies from canon, restore the EU,and remake episode 7, 8, and 9. They can just be honest about how they fuked up and want to start over. Just reboot it, and do 7,8,9 like in the books. Do the Yuuzhan Vong Jacen/Jaina solo plot arc. Would be epic.

Look...all SJW chit aside, they turned Luke Fukin Skywalker into an attempted child murderer. Dude are you guys srs right now? They completely ruined Luke's character. And then they fuking killed him. Like. IDC if you loved the new chars or not. You cannot deny that they did a complete reversal of his character, butchered him, and then fuking killed him. It was disrespectful to the entirety of Star Wars. It actually manages to hurt the original trilogy. If they had just pushed out some generic movie, it would have been better than doing this. They wanted to be edgy and avant garde so they fuking destroyed Luke. I WILL NEVER forgive Disney for this. I am NEVER paying to see Star Wars again unless they strike all of the new movies from canon, restore the EU,and remake episode 7, 8, and 9. They can just be honest about how they fuked up and want to start over. Just reboot it, and do 7,8,9 like in the books. Do the Yuuzhan Vong Jacen/Jaina solo plot arc. Would be epic.

Look...all SJW chit aside, they turned Luke Fukin Skywalker into an attempted child murderer. Dude are you guys srs right now? They completely ruined Luke's character. And then they fuking killed him. Like. IDC if you loved the new chars or not. You cannot deny that they did a complete reversal of his character, butchered him, and then fuking killed him. It was disrespectful to the entirety of Star Wars. It actually manages to hurt the original trilogy. If they had just pushed out some generic movie, it would have been better than doing this. They wanted to be edgy and avant garde so they fuking destroyed Luke. I WILL NEVER forgive Disney for this. I am NEVER paying to see Star Wars again unless they strike all of the new movies from canon, restore the EU,and remake episode 7, 8, and 9. They can just be honest about how they fuked up and want to start over. Just reboot it, and do 7,8,9 like in the books. Do the Yuuzhan Vong Jacen/Jaina solo plot arc. Would be epic.

Who knew that Kathy would have so much contempt for the franchise?

Who knew that Kathy would have so much contempt for the franchise? She's doing this intentionally. She's burning this down to make a point. Any plot that makes sense is pushed out, new people are hired, and every thing is retconned. I am starting to see the true magnitude of this now. She retconned her own previous movie because it wasn't "feminist" enough!

TBH I don't care that they killed off Luke, I expected it to happen in episode 8 or even 9. What I don't like is how he literally did nothing. They gave him no fight scene and he died a bitter old man.

I hate it when fans can come up with better plots than the actual directors that are paid millions. This would have been perfect;

how come the sjw's and feminists didn't go see solo? They have no problem seeing 50 shades of gray

This pic only works if the movie was actually a success despite the sjw pandering. The last Jedi underperformed, and Solo is on the verge of being a commercial flop.

There's a guy on youtube called Ivan Ortega who is working on a fan edit of the Last Jedi. People did it with the prequels as well to remove Jar Jar.

Don't understand the logic about making up money in toys and merch. There are no major new characters introduced and it certainly isn't iconic enough to want movie posters etc. It's not like frozen where you can just print the characters onto every backpack and pencil holder

darth jar jar is one of the best ideas that should have happened.

That fan edit I mentioned is going to be released soon. It's the only time I'll ever watch the Last Jedi again.