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Forum » BMW jumps into microtransactions: Begins selling $18 heated seat subscriptions
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Thread: BMW jumps into microtransactions: Begins selling $18 heated seat subscriptions

post 1664281863 07-12-2022, 12:06 PM
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#31
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Originally Posted By Lefticle⏩
Tesla crew.

LOL @ BMWcels
Tesla started this **** by having the autopilot built in but have to pay to enable it.
post 1664282853 07-12-2022, 12:22 PM
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#32
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misc in the future

"just LOL if you don't have the adjustable seat subscription plan, imagine sitting and driving in default mode"
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post 1664282983 07-12-2022, 12:24 PM
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Originally Posted By Goat_187⏩
Tesla started this **** by having the autopilot built in but have to pay to enable it.
No autopilot is free. You have to pay for full self driving which it’s not worth it yet
post 1664283083 07-12-2022, 12:26 PM
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Damn, didn't pay for my horsepower package and got mogged by some minivan
post 1664283953 07-12-2022, 12:41 PM
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This seems like a libertarian’s wet dream.
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post 1664284133 07-12-2022, 12:44 PM
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Originally Posted By Retoaded⏩
Tesla will be doing the same thing shortly dude. Probably half the car manufacturers will.

You can already do it upgrading your car to sport package performance, etc...
Originally Posted By truesteez⏩
lol if you think elon isn't going to cuck you with microtransactions

I like teslas and appreciate them but most modern cars that have modern tech will be issuing micro transactions as companies can remote into them, update software, etc. It'll be like your TV, al a carte style.
LOL if you think Tesla will do this with seat warmers lmfao
Originally Posted By Goat_187⏩
Tesla started this **** by having the autopilot built in but have to pay to enable it.
Autopilot is free dumbass
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post 1664284203 07-12-2022, 12:45 PM
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#37
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BMW going the way of RyanAir
post 1664284493 07-12-2022, 12:51 PM
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lmao, I can definitely see where the hate is coming from, but couldn't this be a good thing for places in warmer climates? I think the idea of gating security features behind monthly subscriptions is ridiculous, but if it's hot 8 of the 12 months of the year, why pay for heated seats up-front on a new car? Just buy them for the 4 months you want them? Obviously this depends on how much it costs to add heated seats permanently, and how long you plan to have the car, etc.
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post 1664284903 07-12-2022, 01:00 PM
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#39
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Originally Posted By AriesTH⏩
lmao, I can definitely see where the hate is coming from, but couldn't this be a good thing for places in warmer climates? I think the idea of gating security features behind monthly subscriptions is ridiculous, but if it's hot 8 of the 12 months of the year, why pay for heated seats up-front on a new car? Just buy them for the 4 months you want them? Obviously this depends on how much it costs to add heated seats permanently, and how long you plan to have the car, etc.
You're acting like the subscription somehow has an effect on the way they manufacture the seats. If they have heaters built into them, they aren't going away just because you aren't paying a subscription. It's literally just locking you out of a feature that is already installed.
post 1664285103 07-12-2022, 01:04 PM
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Originally Posted By JayJ350⏩
You're acting like the subscription somehow has an effect on the way they manufacture the seats. If they have heaters built into them, they aren't going away just because you aren't paying a subscription. It's literally just locking you out of a feature that is already installed.
On a luxury brand no less. If you are paying that much for this type of vehicle it should have all the bells and whistles standard.
post 1664285113 07-12-2022, 01:04 PM
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#41
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Originally Posted By AriesTH⏩
lmao, I can definitely see where the hate is coming from, but couldn't this be a good thing for places in warmer climates? I think the idea of gating security features behind monthly subscriptions is ridiculous, but if it's hot 8 of the 12 months of the year, why pay for heated seats up-front on a new car? Just buy them for the 4 months you want them? Obviously this depends on how much it costs to add heated seats permanently, and how long you plan to have the car, etc.
cause the heated system inside the seats are already installed and you certainly are paying for them because BMW paid for them to be inside. you really think BMW is going to eat the cost because you don't want to activate the heated seat subscription?
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post 1664285183 07-12-2022, 01:06 PM
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Originally Posted By JayJ350⏩
You're acting like the subscription somehow has an effect on the way they manufacture the seats. If they have heaters built into them, they aren't going away just because you aren't paying a subscription. It's literally just locking you out of a feature that is already installed.
Very true, but at the end of the day you'll have to pay for them if you want them regardless. Currently if you don't pay $XXX they just wont add them, going forward, they're going to add them regardless and you can just choose not to pay. I see where you're coming from - why not allow the use of them if they're being added anyway, seems slimey, but at the same time it also offers a bit more flexibility to consumers so idk. If it normally costs me $800 to add heated seats, but I only want use them for 4 months a year at $18 a month, and I replace the car in 2 years, I save a lot of $.
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post 1664285373 07-12-2022, 01:11 PM
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#43
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Originally Posted By AriesTH⏩
Very true, but at the end of the day you'll have to pay for them if you want them regardless. Currently if you don't pay $XXX they just wont add them, going forward, they're going to add them regardless and you can just choose not to pay. I see where you're coming from - why not allow the use of them if they're being added anyway, seems slimey, but at the same time it also offers a bit more flexibility to consumers so idk. If it normally costs me $800 to add heated seats, but I only want use them for 4 months a year at $18 a month, and I replace the car in 2 years, I save a lot of $.
Lol you are definitely paying for them to be added regardless of whatever subscriptions they come up with. The hardware that gets installed in the seat isn't a cost they just eat, it's a part of the price you pay for the car. In fact it's usually standard for most nice luxury cars to have seat heaters, hence why the cars are kinda expensive, because they come loaded with luxury features.
post 1664285533 07-12-2022, 01:14 PM
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#44
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Originally Posted By JayJ350⏩
Lol you are definitely paying for them to be added regardless of whatever subscriptions they come up with. The hardware that gets installed in the seat isn't a cost they just eat, it's a part of the price you pay for the car. In fact it's usually standard for most nice luxury cars to have seat heaters, hence why the cars are kinda expensive, because they come loaded with luxury features.
Yeah of course, impossible to really know the markup on these kind of individual things that are baked in. I wonder if the initial price point will be any lower to account for stuff like this (yeah right lol). Seems like quite a few people are pissed.
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post 1664285653 07-12-2022, 01:17 PM
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#45
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Originally Posted By AriesTH⏩
Very true, but at the end of the day you'll have to pay for them if you want them regardless. Currently if you don't pay $XXX they just wont add them, going forward, they're going to add them regardless and you can just choose not to pay. I see where you're coming from - why not allow the use of them if they're being added anyway, seems slimey, but at the same time it also offers a bit more flexibility to consumers so idk.If it normally costs me $800 to add heated seats, but I only want use them for 4 months a year at $18 a month, and I replace the car in 2 years, I save a lot of $.
Given BMWs leasing, I think this might be what they are going for. They know there are going to be multiple owners over the life of the vehicle and people won't pay the lifetime subscription if they are only going to have it for a few years. They want the car to continue to generate revenue over the entire lifetime.

It's slimey and IMO hurts the brand because they are nickel and diming for features that aren't even considered luxury by modern standards.
post 1664285683 07-12-2022, 01:17 PM
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#46
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Tech in cars is so stupid. Just give me something that is reliable and gets good gas mileage. I don't need all the electronics that constantly break and I sure won't pay a monthly fee to use them.
"
post 1664285953 07-12-2022, 01:23 PM
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post 1664286123 07-12-2022, 01:26 PM
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Originally Posted By anonkunbrah⏩
Only thinking missing in there is fapping for $5. If that happened, I would be broke in a month.
post 1664286253 07-12-2022, 01:29 PM
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Originally Posted By JeepBruh⏩
Given BMWs leasing, I think this might be what they are going for. They know there are going to be multiple owners over the life of the vehicle and people won't pay the lifetime subscription if they are only going to have it for a few years. They want the car to continue to generate revenue over the entire lifetime.

It's slimey and IMO hurts the brand because they are nickel and diming for features that aren't even considered luxury by modern standards.
Yeah, this is kind of how I was looking at it. Win for me, and win for them over the long term. Dunno.
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post 1664286333 07-12-2022, 01:31 PM
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lol-imagine owning a new BMW and still paying rent on it
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post 1664289003 07-12-2022, 02:18 PM
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Originally Posted By gluon⏩
this would make sense for more advanced options like self driving, collision avoidance, auto wipers etc. that way the manufacturer just builds all cars the same way with all "options" already installed, as a consumer you wouldnt have to worry about the car in the color you want sitting at your local dealer having all the features you want since they all have the same options potential from the factory.

but seat heaters LMAO, that **** comes in everything but the most bare-bones econoboxes.
My 2004 Subaru Outback had seat heaters. Imagine paying a monthly fee for that. Just lol.
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post 1664289343 07-12-2022, 02:23 PM
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post 1664289393 07-12-2022, 02:23 PM
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Originally Posted By Legz422⏩
My 2004 Subaru Outback had seat heaters. Imagine paying a monthly fee for that. Just lol.
My parents old 1991 Toyota Celica had seat heaters lol
post 1664290063 07-12-2022, 02:35 PM
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Originally Posted By JuicedMayhem⏩
Lol what a joke. Expect this to spread to many other manufacturers…
expect people to start restoring the chit cars from 80's and 90's to drive around to avoid this computer nonsense.
post 1664291013 07-12-2022, 02:53 PM
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Completely the opposite in my Audi. I can use my VCDS scan-tool cable to actually add features. Obviously I would have to either already have the hardware or add it, but the coding can all be changed via my laptop anytime.

Many people use it to add features or change the defaults of all those little creature comforts.

I know that BMW tuning was huge for a long time, but I hear that they keep making it harder to crack.
post 1664291033 07-12-2022, 02:54 PM
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That's why I'm #AudiGang
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post 1664291073 07-12-2022, 02:55 PM
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Originally Posted By TomPaine⏩
Completely the opposite in my Audi. I can use my VCDS scan-tool cable to actually add features. Obviously I would have to either already have the hardware or add it, but the coding can all be changed via my laptop anytime.

Many people use it to add features or change the defaults of all those little creature comforts.

I know that BMW tuning was huge for a long time, but I hear that they keep making it harder to crack.
They do, but the ECU is still able to be cracked.
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post 1664291113 07-12-2022, 02:56 PM
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Originally Posted By AWSbruh⏩
No autopilot is free. You have to pay for full self driving which it’s not worth it yet
The self driving keeps cutting people off in lanes
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post 1664291323 07-12-2022, 03:01 PM
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This is what Tesla does with self drving. All cars have it but you have to pay to unlock it.

Also what tesla does with their heated seats, instead you pay for a lifetime use when you buy the car. It's cheaper to put heated seats in all new cars and then activate it if the customer chooses to do so.

The monthly option is surprising to me, too many things to consider if a card gets declined. Annual license I can see.
post 1664291853 07-12-2022, 03:10 PM
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Lmfao @ bmwcels

What a trash company.
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