https://www.neogaf.com/threads/drama...rator.1667960/

https://steamcommunity.com/groups/sweetbabyinc-detected

https://x.com/PC_Focus_/status/1763882361878458644?s=20

https://x.com/Mangalawyer/status/176...303561835?s=20

Comments explain why devs use Sweet Baby Inc:
https://twitter.com/NikTekOfficial/s...69396165673043

https://x.com/Mangalawyer/status/176...647784344?s=20

I mean you see things like this then all of a sudden jays doom posting about modern games being crap starts to look more real

If I ever find out a game has used this sweet baby consulting I will not play it. I wish there was a way to know before

we're been saying this for years, probably even a decade+, some of us just caught onto it very early on and Jay is 100% correct and what he states is real, srs.

ah, so now we know more about mgfgt aka @legobutts

300M budget and in Spiderman 2 I had to walk around as a deaf girl and walk from wall to wall helping a zoomer chick paint graffiti on buildings. That's literally a side quest, one of the dumbest most bizarre quest ever.

Imagine just playing as Spiderman in a Spiderman game.

Can someone cliff wtf is going on? who or what is sweet baby ink?

It's a consulting firm made up of LMGFTPQIA+ activists. Certain game companies hire them to ensure their games are "inclusive" enough and filled with a bunch of woke garbage. Lots of gamers believe that this has resulted in those games being bad, or certainly much worse than they would have been otherwise.

A thought-police committee hired by Blackrock and Vanguard to insert destructive leftist propaganda into consumptive mass media/games in order to subvert dominant paradigms with the goal of making the populace divided, weaker, and easier to control.

First game was great. Had potential to challenge the Arkham trilogy. Didn’t even buy the second game.

Sweet baby, I feel like the FBI is watching me just typing that name, is only part of the woke wave tyranny to ruin games. The embracer group are hiring these people and putting them at the forefront of development. My guess is they will still probably be heavily involved in games but just go uncredited.

I mean people were saying this in 2019 when Miss Marvel came out..

I thought it was a bit exaggerated.. but quickly jumped on board as more and more stuff came out (bad)

I am shocked it took the general public another 5 years to finally catch on and ditch most Disney garbage (+ others)

Gaming needs to be careful it doesn't follow the same route.. and gets rid of these woke vermin asap

Hollywood held on way too long.. and cinemas may just die out at this rate.. Dune 2 is probably going to be the only good movie this year (maybe Deadpool to due to nostalgia).. it looks ****ing grim for Cinemas

My girl was watching something called lessons in Chemistry the other day.. they had a black couple.. woman was a lawyer.. they were dealing with segregation etc.. None of it was in the book apparently.. in the book its a white couple.. and the relationship is TOXIC.. so the woman leaves and gets together with someone else.. So not only race swapped but totally changed the dynamic of the relationship

Same in TLOU TV series.. the dudes were gay in the game too.. but it was a toxic af relationship and the guy even wrote how much he hated bill's guts in a letter (which Joel read)

I guess minorities can't be shown in a bad light nowadays or something? Which shouldn't be a shock i guess.. seeing as they try to hide and censor people's race when they commit crimes depending on if it fits a certain narrative or not

>Steam Curator points out all games that Sweet Baby Inc is associated with
>Sweet Baby Inc starts to harass Steam Curator and wants them banned

Hmm, you would think that they would be happy about having their work behind the scenes being actively promoted so that everyone could become aware of their… presence.

It goes to show that even they're aware that what they're doing is destructive and making games worse.

I'd seriously love to know how much of the budget behind Insomniac et al can be traced to them.

These are supposedly AAA studios under publishing giants, but they really feel the need to waste money on a "consulting" firm that is also handling the writing and designs? At what point do higher ups start demanding audits to know why they're paying for said AAA studios that are presumably full of artists and writers, and pay for a bunch of rainbow brigade saboteurs to write, design, and rack up costs redesigning anything "not exclusive enough," all while damaging their products and brands?

Like in the case of Spiderman 2, some of the things I read about being passed off as in-game content like what you mentioned sound like satire. It's actually warped to think about how there's some group of regressive lunatics who are pressuring studios to derail their games into gay prom dating sims. Companies like Sony should be far more concerned than they already are if the rising costs are plateauing platform growth have them sweating. Good luck selling hundreds of millions of accrued costs meant for a video game and escapism if it winds up amounting to nothing more than some pronoun nazi's virtual soapbox.

Yup. People don't want to hear it, because no one wants to hear that their hobby has been infiltrated by joy-sucking radicals, but these are the same people who hate games, movies, TV shows, and everything else those they disagree with enjoy.

That's why having standards and being aware is more important than ever. Don't give people who hate you a single penny.

Didn't know who they were so googled them.

Buncha ESG DEI writers.

They worked on games like God of War Ragnarök, which is why you got black viking gods.

Funny you mention prom sim there's another quest where you have to literally help a phaagot do some elaborate phaagotry to ask his bf out to the prom. It's the dumbest chit ever, I felt like a retard swinging on top of signs connecting outlets for his broken projector to get power lmao. Just wanted it to be over so I can do something semi important again….like Idk saving the world or something.

All groups like that do is jam their agenda into the most popular properties they can get their hands on. They do it so they can point to sales numbers as validation that their views are correct. Of course their sales are because of the history of the franchises and the fanbase and not the homo sidequests or ugly sloot characters.

Part of the reason I've been so in on Nintendo lately. They tell these p3dos to BTFO and just make fun, agenda free games.

Gee, I might have been right all along, who could have phuckin guessed. Maybe it's because I used to be really tied in with the late 00's tech/gaming scene, so I quickly became aware of a massive shift in the early 10's. It's like we used to have hangouts where it would just be a bunch of tech/gaming guys chatting about interests, but then all of a sudden there was this flood of political people showing up trying to change everything about every environment they started to have a presence in. Then they started forming cliques, ganging up on people they didn't like, plotting and scheming on them, and eventually forcing them out. This seemed to be happening everywhere in the gaming scene. Journalism, development, publishing, social, you name it. Eventually I started to feel like that guy at the end of Invasion of the Body Snatchers.

This is basically what all of the resistance towards pointing this out has really stemmed from. It's aided by people who like what has been happening and want to see it prevail, basically trying to stifle any discontent. That has been effective for about a decade or so sadly, because everyone who was aware has been a minority in the gaming scene, but it's festered to the point where people can't ignore it anymore. Letting these people get away with their antics has emboldened them to where they now openly flaunt their presence and influence.

Color me surprised: a group who insidiously tries to shape "group think" gets mad when someone stands up to organize folks against it.

F'n pussies, srs.

It sucked when I discovered they were working on Hyper Light Drifter.
Sable was decent though, so it might not be too bad.

People are surprised you have to do gay chit in a gay marvel game. lmao

Another thing I forgot to mention reading was that a possible origin behind their name is that they'd describe the companies who were complying with their wokescolding as "sweet babies."

Now that's just one, and probably the more gentle options given their obsession with swirls…

(Oh, and they locked their twitter after their harassment/doxing campaign against the Steam curator)

Spoiler!

The creepy nu-Poison Ivy kid in Suicide Squad makes a lot more sense given who was behind it.

Additionally, I guess one of their earliest projects was Gears of War 5 which explains so damn much about the dramatic shift from roided out space space terra marines to barista haircut girl and extra emphasis on "humanity's remaining government = evil fascists."
Yeah, that's the one. It might have been you or someone else here who mentioned it, but no matter the case it stood out to me because of silly and out of place that is for pretty much any game that isn't some obscure indie given how the appeal is null. Also, it's another one of those things in hindsight that when taken in conjunction with the above FBI bit makes sense in the worst kinds of ways because what kind of creepy weirdo adult even thinks up that kind of scenario for a Spiderman game?!

These companies are absolutely deluded if they really think that this kind of garbage is improving their games, only to then wonder why they're being laid off after pissing away the budget.

Just as bad is how this "outside consulting company" that is handling writing is worse at writing than even some of the least-fück's-given-about-plot games out there. Hell, I could write better and I don't even like superheroes or writing.

Yes, people would rather shove their heads in the sand and join in consuming the product, but I think it's officially gotten to the point where the product is becoming far too tainted for a growing number of people to tolerate. When a legitimately good game, movie, or TV series comes out that is removed from external propagandizing and doesn't treat the audience like imbeciles or try to lecture them like the makers know better, it makes these tainted products all the more noticeable and unbearable.

Just from a financial standpoint, all forms of media have gone up in price like subscriptions, so people are going to be more inclined to ask what exactly it is that they're even paying for when it's overwhelmingly garbage.

Lmfao based.


So insomnia hired them and thats why we had this weird ass deaf segment?

All garbage:

https://store.steampowered.com/curator/44858017/


GO WOKE GO

I just find it amazing how it took people this long, over a decade really, to finally wake up and realize what has been going on behind the scenes. I mean the writing was on the wall, you didn't need all of this information to notice what was happening. People were just in denial when anyone brought up how it's a conspiracy, and, shocker, it turns out there truly was an organized group of people conspiring against the industry the entire time.

I mean all I did was take notice of all the "strong woman" and "diverse" characters they started forcing into everything, as well as all the leftist agendas/talking points that started showing up as well. It got to the point where I simply started looking for any obvious signs that a game has been infested with leftist ideology, because I got so tired of seeing that chit in games and noticed how bad of an effect it had on the games. It's like with graphics being better than ever immersion should have been getting better, but all this woke chit has been really screwing that up. You'll see all these woke cartoon characters and leftist-idealized environments and it would be like a slap in the face reminder of how you're playing a video game with some stupid make-believe world.

Guess I was far from being alone on this though. Funny how quickly the retaliation has been pushing back now that this can't be shoved under the rug anymore. There is a crazy amount of censorship and aggressive stifling of discontent that has been happening in gaming communities to keep this backlash from happening sooner.

Agreed Jaybro

Have been seeing this sh*t since 2012, social media was the catalyst of woke ideology. Now it's so in your face nobody can deny it's happening, but I'm optimistic, resistance has never been so strong

Holy shít, looked it up. What the hell even is that?

Even Ubisoft map icon scavenger hunts and tower climbing isn't that egregiously retarded.
Something I read that boils down the whole phenomenon nicely is how it really does come down to how these sorts and their proponents are deeply seeded in the media, so they have ensured that finding out their agendas is far more difficult for the average person.

E.g., the evidence that twitter did indeed cooperate with the US government to control content, or right now with the total silence from mainstream media outlets about all of this SBI controversy blowing up.

These desperate pricks will sink to any sorry excuse for a "story," but nothing about how a shadowy consulting agency has been sabotaging the very media said pricks report on, how they're run by proud real bigots, sexists, and racists, how they're going on a harassment and doxing campaign for merely having their work laid out in the open, or how they're a cog in the machines that epitomize unrestrained, unregulated late stage capitalism taken to the nth degree that also ensure housing becomes increasingly unaffordable for the middle class?

Just look up the spiderman 2 deaf girl Bongowongo mentioned above; every games journalism outlet is jerking it off to high heaven like having a deaf black girl side quest is not the woke parody-turned-reality actual humans who play video games make fun of and is instead some kind of high art… in a spiderman video game.

That's why "professional" reviewers opinions mean nothing to me unless their individual critiques can somehow manage to restrict themselves to covering a video game and not complain about the lack of a soylent enema simulator.

Kind of funny watching some of the usual Sony ponies come out and talk about how bad this company is yet circle jerk about how great the games (Spiderman 2) they've had input on. Sorry boys, if you want this stuff to go away you're going to have to stop buying those games and telling yourself a little homo action on the side can be ignored for the rest of the game. It's all part of the indoctrination process. Starts off small as little things you can ignore but becomes a bigger and bigger part of it as time goes on. It's a sure bet that Wolverine will have even more of this than Spiderman 2 (you can also probably bet he will be sidelined in his own game for the female Wolverine too).

This is pure speculation on my part but I think the new Deus Ex game was cancelled because the devs realized they allowed too much woke chit into the game and they knew it wasn't gonna work, especially with how the legendary Deus Ex Human Revolution had a strong straight while male protag and it only having natural diversity instead of having forced woke checkboxes

Yup, modern video games journalism basically helped not only usher in this bullchit, but basically enabled it and kept it's invasive nature in the dark. Heck they are still trying to keep this in the dark, I'd be hard pressed to find any big gaming sites that are actually reporting on this, and if they do they will probably be writing some BS article centered around trying to slander and vilify anyone opposed to SBI. It's really just word of mouth that has made all this blow up recently. That Steam group is basically just the spark that ignited a pushback long overdue. It's given people a place to stand up and say enough is enough.