In the early days of youtube lifting it was guys like Pete rubish, Eric bugenhagen, George leeman to name a few. Guys who could move some serious weight. They trained hard as fuk and could go into that dark place of pure intensity. They weren't afraid of building massive squats, deadlifts, and bench press. These "science based" YouTubers like Jeff nippard didn't want to work hard and found a way to get views by telling people "you don't need to be strong or train hard to get results." Don't try to get as strong as you possibly can, just do be like cable curls while laying down. "Rpe 7-8 is all you need to build muscle and deadlifts aren't necessary to build a physique (even though pretty much every pro bodybuilder deadlifts or does some kind of variation."

They use BS studies to sell average people programs where you don't need to work hard or train to failure. And these people eat it up cause it's easier to do cable exercises than squat or deadlift heavy fukking weights. It's why all these flabby dudes in the gym look the same month after months , year after year… It gets views. Who wants to load up a 5 rep max on deadlifts and do something that's hard.

100% truth. Mike isertael is sells the sAme bs… He doesn't train the way he preaches. But he says that chit cause it gets views. Other lifters have confirmed this who have trained with him.